Alex Schmoker

cut, color, and style specialist


Alex’s love of color has driven her to master the advanced and specialized technique of balayage. She actively pursues perfection by regularly participating in hair shows and hands-on instructional classes. Her commitment to ongoing education includes the study of various color techniques at DiPietro Todd Academy in San Francisco, and certification as a Network Educator for Bumble and bumble at House of Bumble in New York City. Alex delights in creating customized color and cuts for her clients and providing the technique instruction and product education to make the most of them. She's serious about the craft of hairdressing while  maintaining a casual, quirky, and humorous disposition, engaging clients on both a personal and professional level. 

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